Self Marketing (online)

Today, effective communication is the basis for building a relationship with the target group. The basic premise of effective communication is to focus on the target group and its interest. It always depends on the type of speech for which it is necessary to choose appropriate verbal and nonverbal communication. On the basis of suitable communication patterns, it will be pointed out the mistakes that must be avoided and at the same time new trends in the art of public speaking will be discussed.

Lecturer of the study module


Ing. Mgr. Luďka Raimondová

Annotation


Today, effective communication is the basis for building a relationship with the target group. The basic precondition for effective communication is focusing on the target group and its interest. It always depends on the type of speech for which it is necessary to choose appropriate verbal and nonverbal communication. On the basis of suitable communication patterns, it will be pointed out the mistakes that must be avoided and at the same time new trends in the art of public speaking will be discussed.

Syllabus


1. Communication and its characteristics

  • characteristics of communication for our purposes of dealing with people
  • factors influencing communication
  • basic functions of communication and functions according to Mikuláštík
  • components of communication according to the Shannon-Weaver model

2. Verbal communication

  • language
  • paralinguistic aspects of speech

3. Nonverbal communication

  • mimic
  • gesticulation
  • proxemics
  • haptika
  • posturology
  • visa

4. Rhetorical speeches

  • promotional speeches
  • professional speeches
  • work speeches
  • occasional and ceremonial speeches
  • speech scenario
  • video demonstrations
  • overview of rhetorical figures

5. Practical recommendations

  • the most famous speakers
  • work with breath before and during speech
  • principles of working with the transmission of information in speech
  • tremor
  • rhetorical mistakes and handling difficult situations
  • new trends in public speaking

Literature


  • LEWIS, D.: The secret language of success using body language to get what you want, New York, NY Carroll & Graf 1990
  • GALLO, C.: Innovation Secrets of Steve Jobs., New York : McGraw-Hill Publishing, 2011.
  • LEANNE, S.: Say it like Obama and win! the power of speaking with purpose and vision, New York McGraw-Hill ©2012